Picture of Peter

Who is the user?

What is the objective?

Strategy - Scope - Structure - Design

Front-End Web Developer

User Experience Designer

About Me

I bring over 10 years of experience as a UX professional and digital designer delivering exceptional products for global companies while improving overall user experience. I've excelled in finding innovative ways to engage consumers, retailers, and business stakeholders and to differentiate brands through publicity and social media channels. In my career I've managed projects of various scale and facilitated deliverables in a timely manner.

Professional Goal

I'm excited to be working in a rapidly developing field that impacts not only the digital realm but all aspects of our lives. My goal is to remain at the forefront of this evolution by staying hands-on with the technology and by guiding innovation through the eyes of the user. I believe in the maxim that technology is most effective when it fades into the background.


Fitch Ratings / Fitch Group (Hearst)

Director of Digital Media (promoted in January 2017)
January 2015 - Present
  • Led design and development, scope planning, business requirements and UX for the Fitch Ratings global website, various internal applications, and other data product offerings.
  • Hired and supervised two direct reports (Front-End Developer and Digital Designer) and collaborated with international technical teams across multiple applications and systems.
  • Produced customized, unique web experiences for known client segments.
  • Implemented and optimized digital marketing tools, data analytics, and SEO.
  • Coordinated migration from numerous regional websites to the Fitch global platform.
Associate Director of Digital Media
  • Facilitated, planned, and launched the branding and re-design of a new global website, working closely with the internal digital media team.
  • Fully re-conceptualized and implemented a new search experience for the website.
  • Developed a global style guide to unify and streamline digital identity for the organization.
  • Spearheaded 3rd party event management platform application training for over 40 managers. Built out branded templates and produced training materials and tutorials distributed globally.
  • Introduced innovative data visualization projects for various financial sectors.


UX Designer / Front-End Developer
February 2012 - November 2014
  • Led comprehensive user experience design for small international team of developers (New York and China) including planning, research, strategy, scope, and rapid prototyping.
  • Created detailed user stories, wire-frames, and specific business requirements, accounting for multiple use cases and personas.
  • Introduced best practices for responsive front-end development, usability and accessibility, logical architecture, consistent company branding, and solid QA testing.
  • Excelled at identifying obstacles, improving communication and streamlining process.
  • Implemented full re-design of the company website.
  • Helped strategize migration of the platform from previous CMS to a custom built application.

Putumayo World Music

Website Manager
June 2004 - December 2011
  • Contributed to front-end design/development, website management, e-commerce, analytics, SEO, strategic digital marketing and gathering business requirements.
  • Coded standards-compliant semantic markup and implemented JavaScript, CSS and Flash for production websites, product features, E-cards, and HTML email.
  • Managed transition of production website from legacy CMS to Drupal platform and oversaw integration of web shop into digital music API and payment center.
  • Synchronized workflow between international offices, improving productivity and raising awareness of usability and compliance issues.
  • Supervised part-time employees and outsourced development resources.

The Nicholson Agency

March 2002 - February 2004
  • Wrote creative for print media, direct mail, radio, TV, and digital marketing campaigns.
  • Presented client-facing work to stakeholders for creative concepts.
  • Managed website content and ensured brand consistency.
Skills & Tools
  • HTML5
  • Flexbox
  • CSS Grid
  • XML
  • JSON
  • JavaScript/jQuery
  • Webpack
  • GIT
  • Sketch
  • InVision
  • Framer
  • Balsamiq
  • Drupal
  • Wordpress
  • Bootstrap
  • DevTools
  • Google Analytics
  • Photoshop
  • Illustrator
  • After Effects
  • Data Visualization
  • SVG Animation
  • Mapbox
  • Agile
  • Jira
  • Marketo

University of Arkansas at Little Rock

Professional & Technical Writing, BA